A Recovery Plan in the Face of a Critical Situation
Since the beginning of 2025, Tesla has experienced a significant decline in sales in Europe, particularly in France. Several factors are responsible, including increased competition from Chinese manufacturers like BYD, as well as economic uncertainties that are impacting consumer decisions.
To counter this trend, Tesla is rolling out a series of highly attractive financing offers, aimed at boosting sales and reassuring potential buyers.
Exceptional Credit and Lease Offers
To encourage consumers to take the plunge, Tesla is banking on ultra-competitive financing conditions:
- A reduced credit rate of less than 3%, allowing more accessible financing for the purchase of a Tesla Model Y or Model 3.
- A lease with purchase option (LOA) starting at €349 per month for the Model Y, an offer that positions itself well compared to market alternatives.
- An initial increased rental fixed at €8,280, associated with an annual mileage limited to 10,000 km.
A message on the homepage also indicates an offer for older Model Ys available in stock, free Supercharging for 2 years and a financing interest rate limited to 0.99%.
With these particularly attractive conditions, Tesla intends not only to attract new buyers, but also to retain hesitant customers, by offering them an alternative to traditional financing.
Why Tesla Adopts This Strategy?
Tesla's current situation isn't ideal. The brand faces increasingly aggressive competition, particularly from Chinese manufacturers that offer electric vehicles at often lower prices. BYD, in particular, surpassed Tesla in sales volume in the first quarter of 2025.
The BYD Sealion 7 has serious arguments against the new version of the Model Y
In addition, some of the positions taken by its founder, Elon Musk, have sparked controversy that has put off part of the public, particularly in Europe where consumer expectations differ from those of the American market.
In order to regain buyer confidence and maintain its leading position in the premium electric vehicle segment, Tesla is therefore adjusting its commercial offerings to make its models more accessible, without sacrificing profitability.
What Impact on the French Market?
If these offers are successful, they could not only boost Tesla's sales, but also put additional pressure on competitors, forcing them to review their own financing strategies.
With the electric car industry undergoing a major transformation, it's possible that other brands will follow suit and offer more aggressive financing options. One thing is certain: French consumers now have more choice than ever before.
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